Jane Chung
Narrative Steward
Salt Press helps founders reveal and protect the soul of their company.
Jane Chung
Salt Press helps founders reveal and protect the soul of their company.
001—Global Velocity
Lime
Institutional Systems and License to Operate
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002—Institutional Identity
Nike and Amazon
Institutional Brand Governance and Global Systems
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003—Ecosystem Logic
Hulu
Systems Logic and Product Infrastructure
Designing the Architecture of Choice
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004—Narrative and Taste
Nike
Narrative Architecture and Cultural Strategy
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005—The Invisible Architecture
The Salt Press Methodology
Organizational Capacity and Executive Governance
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About
Clients
- Nike
- Lime
- Airbnb
- Amazon
- Disney
- Harrah’s
- Hearst
- Hulu
- Microsoft
- Mercedes Benz
- Meta
- LG
- Lexus
- Snapchat
- 7 For All Mankind
- Honda
- L’Oreal
- TikTok
- Sony
Jane Chung
Jane Chung has worked inside organizations at every stage — from Techstars startups to Lime to Nike. She has been present at the beginning of companies, at moments of rapid expansion, and at the point when coherence begins to strain under the weight of growth.
Through every stage and every season, one thing has remained consistent.
What looks like a strategy problem or a culture issue is rarely the real problem. The visible symptoms almost always trace back to something earlier — conviction that was never clearly articulated, narrative that was assumed rather than built, decision logic that lived in instinct rather than structure. As complexity increases, those gaps compound. Over time, the organization finds itself operating on assumptions no one can clearly name.
She calls it organizational debt — the strain that accumulates when scale moves faster than clarity. When it goes unaddressed, expansion stops reinforcing identity and starts distorting it. The organization grows, but not in the direction anyone consciously chose.
Salt Press was built for that moment — when the foundation needs to be found, formed, and protected.
She works with founders who are done paying the cost of building without it.